New outsdoors ads show for the Pure Michigan campaign released

The national Pure Michigan campaign has released its new television ads, and a pair of them focus on Michigan's outdoors.

Four communities/attractions were featured: Ann Arbor, The Henry Ford museum, Mackinac Island and Traverse City. The Ann Arbor ad focuses on the cultural aspect of the city, which its known for. The Henry Ford, obviously for its historical artifacts and Greenfield village.

But the two that focus on Michigan's outdoors feature Mackinac Island and Traverse City. The Traverse City ad uses the phrase "True North," and describes Sleeping Bear Dunes and sunsets over Lake Michigan.

The Mackinac Island ad showcases the natural beauty of the island, as well as the tourist-y aspect.

Take a watch of both of the below, and see the other two on the Pure Michigan blog:


Mackinac Island


Traverse City